Hi! In this article, we are going to discuss in length how you can retarget and target a look-alike audience that visits your website, through the Facebook pixel.
In this article, we will cover:-
What is Facebook Pixel and why it is used?
One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads on Facebook.
The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads and re-market to people who have already taken some kind of action on your website.
How to re-target your catalogue visitors using Facebook Pixel? (English)
How to re-target your catalogue visitors using Facebook Pixel? (Hindi)
How to connect your Facebook pixel to your store website using QuickSell?
Follow the below steps one by one to connect your Facebook Pixel to your store, and start retargeting your audience.
Open Facebook Ads Business Manager
Click on three lines in the top left corner under the home screen.
Then choose Events Manager
Now click on Connect data -> select website and then enter the name of your Pixel
Enter the website/catalogue link
After entering your link you will get the Pixel ID at the bottom of the dialogue box ->Copy it
Open QuickSell App
Click on the More option in the bottom navigation bar.
Choose the setting option -> Facebook Pixel
Now go ahead and add your copied FB pixel Id
Once done, Facebook Pixel would be embedded in your QuickSell store. And your audience would start seeing your Ad on Facebook or related platforms like Instagram.